At The Water Cooler

Business ConversationWhen we interview customers and prospects to create our buyer persona profiles there’s so much more than just finding out their role, where they shop, how they engage with brands and who their peers are. This compilation by John Cutler contains some great thought starters to get so much deeper than what you can find out superficially in someone’s profile or through a generic rundown of questions.

 

 

Guest blog post by Ginny Wholley A successful strategy meets company’s goals and aligns customer’s needs. However, there is never one company goal or one customer need. Company Goals Companies often focus on the ubiquitous goal of increasing profitability. This …
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Why do people do business with each other? Why do customers come back over and over again? Is the saying: ‘People do business with people they know, like and trust’ the whole truth? Let’s dissect this common saying and explore …
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What is the difference between a company that is successful in content marketing and the ones who fails?  The answer has 3 words: Strategy and process. That’s easy peasy, right? Well, but we’re still not doing it. Not all of …
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Let’s face it: there is no lack of information and resources to turn your marketing into a rock star operation. You can attend seminars, listen to webinars and podcasts and read hundreds of blog posts. And most of us know …
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This is part 2 of our LinkedIn success strategies. If you missed part 1 – jump back! Establish yourself as an expert Building thought leadership in the industry or being recognized as an expert is the second goal we hear …
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By now, almost everyone who wants to develop a business knows about LinkedIn. We’re inundated with tips and tricks to expand networks, stay in touch, and broadcast offers. But there’s a big difference between knowing what you can do and …
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