At The Water Cooler

Even the FBI is using ad targeting in social media to reach an extremely specific audience – Russian spies in the DC area. However, there were some challenges with their translation, which is a great reminder about getting the message right. To effectively connect we have to speak in terms that resonate with our audience. Showing up in the right place and have something of meaning and relevance to share are really the one-two punch. Check out the full article here to get more of the story and to see the ads!

 

 

Put your camera to use and take your own pictures. It’s an easy way to capture just what you’re looking for and reflect your brand. Follow these tips: Don’t use faces without permission Take pictures in landscape orientation to maximize …
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Over half the country is unbelievably hot right now so we thought we should share some super COOL apps we came across. Take a peek. Put Yourself Into a Cartoon Create images of how you’re melting in the heat.  PicsArt Animator …
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Accelerate your business. Turn your marketing funnel into a never-ending cycle. Numbers generate great power, so why as marketers do we neglect this power? With the breadth of the Internet and explosion of social media, our customers have become our …
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When we interview customers and prospects to create our buyer persona profiles there’s so much more than just finding out their role, where they shop, how they engage with brands and who their peers are. This compilation by John Cutler …
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Guest blog post by Ginny Wholley A successful strategy meets company’s goals and aligns customer’s needs. However, there is never one company goal or one customer need. Company Goals Companies often focus on the ubiquitous goal of increasing profitability. This …
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Why do people do business with each other? Why do customers come back over and over again? Is the saying: ‘People do business with people they know, like and trust’ the whole truth? Let’s dissect this common saying and explore …
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What is the difference between a company that is successful in content marketing and the ones who fails?  The answer has 3 words: Strategy and process. That’s easy peasy, right? Well, but we’re still not doing it. Not all of …
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Let’s face it: there is no lack of information and resources to turn your marketing into a rock star operation. You can attend seminars, listen to webinars and podcasts and read hundreds of blog posts. And most of us know …
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This is part 2 of our LinkedIn success strategies. If you missed part 1 – jump back! Establish yourself as an expert Building thought leadership in the industry or being recognized as an expert is the second goal we hear …
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