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This is part 2 of our mini series about Customer Engagement tactics for Financial Institutions. If you missed the first post, jump back!

6. Use visual guidance elements to structure your online content

Make it easy for your customers to find content which is relevant for them, with visual guidance elements on your website and social networks. Citizens Bank uses simple graphic elements to structure its content about Mobile applications and Savings topics.



Credit: Citizens Bank

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Financial Institutions and Social Media are not BFF’s per se. Banks have to follow rigorous compliance guidelines before they can offer and promote new products and services. This is true for all of their collateral materials as well as communicating …
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