We have all seen great graphic design, beautiful logos and creative websites with many flashy and interactive features.
But we have also seen many of these companies fail. Why? Because their branding stops at the gate. It stops with the completion of the visual elements and leaves important parts outside of the equation:
- Identification of the companies core competency and how to message it
- Engagement and trust building with the right target audience
- Customer communication
One of the first steps in a new venture is the definition of the brand – company logo, color, visual elements for the website etc. We brought the recent DatVenture co-hort of international start-ups together in a workshop to discuss the basic of brandings and the 1% it takes to stand out among the competition.
View the presentation:.