Pinterested or not interested? How to use Pinterest when you’re NOT a designer or retailer!


JustJump on Pinterest

There is a slight chance you haven’t heard about Pinterest in the last couple of weeks. Maybe you decided to hide under a rock for a while or spent time exploring orang-utans in the jungle of Sumatra.

But the rest of us should have heard about THE new tool for 2012 – Pinterest, the virtual pin board which let’s us organize and share all the wonderful things we find on the web.

Man in the Moon

Pinterest is obviously one of the best things what could possibly happen to artists, retailers, interior designers and style icons. But how can it be leveraged for small business owners, who offer services and not products?

The 10 best ways to use Pinterest as a small business owner

1. Boost your website traffic

Drive traffic to your website by pinning pics, graphics and videos from your website and blog. In January 2012, Pinterest drove greater traffic to websites than LinkedIn, Google Plus, Reddit, and Youtube — combined, according to

2. Be an expert

Share your best finds in your field and position yourself as an expert in your industry. Be a trusted source with the best board on your niche topic and your following will grow by leaps and bounds.

3. Share video content

Even though most pinners share pics on their boards, you can also share videos on Pinterest. Why don’t you collect the best how-to clips for your niche on your board and people will come back again and again!

4. Make your keywords count

Don’t forget your keywords when you fill in the “About me” section and name your boards! Search Engine Optimization is king- even on Pinterest.

5. Use your good reviews to get even better

If you have a Google Places business page with good reviews make it the default landing page for your Pinterest profile.

6. Prepare conferences/industry events

Start collecting interesting findings related to a conference or other industry events. Share information about the event in the description and connect to conference speakers before you shake their hand!

7. Impress your clients

Create special boards for your clients with resources and ideas tailored to their specific needs and projects.

8. Share pictures of happy customers

Ask customers to be part of your happy board, taking pics of them at your events

9. Tell your story

You’re ready for the launch of your next program or busy to prepare your event? Share your stories in pics, giving some behind the scenes views of your company and celebrate your achievements!

10. Connect the dots

Connect Pinterest with your website, integrate your boards into your Facebook Fan Page and embed the Pinterest button into your blog posts.

Ready to start? Follow JustJump on Pinterest and take a look at the boards of these 21 power-user to jump right into the “hottest new social network since sliced bread”


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  2. Fazlu /

    Esme – WOW I never knew this existed. I have tons of Favorites rdeolfs filled with ideas, and things I love. But this would be a much nicer way of keeping track of evrything. Please, pretty please send me an invite!On another note I absolutely LOVE your BLOG. You are such an amazing photographer and such an amazing mother. I love your style and EVERYTHING about you inspires me!Thank and keep those posts coming![]

    • Miriam /

      I know, I was in exactly the same place- and Pinterest made my life so much easier- and more colorful and creative. It will change the way we search for visual information and exchange ideas.

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