Acadian Asset Management: Your Story is Your Asset – The Power of Storytelling

Date: May 18, 2016

Location: Boston, MA

We had the absolute pleasure to present a storytelling workshop to the vibrant Women’s Network of asset management firm Acadian and the company’s wonderful CEO, Churchill Franklin.

The presentation walked the attendees through the important elements of a good story: your opening line, a clear description of what you actually do (and not just your job title), recent projects you were involved in and success metrics and a little glimpse into your personal life.

As soon as the basic elements of a good pitch were discussed, we moved into an interactive workshop and had 3 volunteers share their current pitch. We discussed the pitch on the spot with the audience and suggested some new elements to make the pitch really stand out in a crowd.