The Entrepreneurship Institute: President’s Forum

Date: September 22, 2015

Location: Waltham, MA

We were honored and excited to be one of the panelist’s at the prestigious President’s Forum of The Entrepreneurship Institute. The Forum is the place for president’s, founders and CEO’s to exchange knowledge and learn about and discuss new trends in all areas of business.

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In a discussion about the “New World of Customer Acquisition”, we shared insights about the right balance between marketing automation and personal touch, metrics and the question how to  reach Millennials with the overall marketing mix.