Relationship selling is the oldest sales concept known. People always did business with people they know, like and trust. Many parts of this concept have gotten lost with the digital revolution. Connectivity between members of a network moved into the digital work and many organizations struggle to establish tight connections with their contacts, utilizing digital tools!
We had an awesome morning introducing the fabulous women of the WBA to the concept of relationship selling and discussed what steps are necessary to develop a strong networking in the very competitive legal market in Boston.