Ellevate: Your Asset is Your Story – The Importance of Narrative

Date: October 6, 2015

Location: Boston, MA

Envision the following scenario: you attend a networking event and meet your perfect client, or your perfect business partner, investor, or employer. All you have to do is open the door. You deliver your 1-minute pitch, exchange business cards and Ms./Mr. Perfect walks away and never calls. What happened?

Your story isn’t working. If content is king and distribution is queen, then story is the heart and soul of the kingdom – and in today’s over-networked, content-crowded, attention-deficit world, you need to own your story if you want to break through.


Storytelling is one of the most important but also the most underrated skills in today’s sales and marketing. Stories open the door and create an immediate connection. They show uniqueness, make somebody laugh or spark empathy. Stories are the movers and shakers of your sales process.

The interactive workshop for Ellevate members gave insights into the different elements needed for a good story and got the crowd involved with an interactive sequence where attendees started to create their story in small groups. We had the pleasure to deliver this presentation in collaboration with Jim Porter, VP of Marketing and Brand at Suffolk Construction, who shared his insights as practitioner of storytelling.