Tag Archives: Engagement

Best Practice: 10 Ways to Build Customer Engagement for Financial Institutions (Part 2)

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6. Use visual guidance elements to structure your online content.

Make it easy for your customers to find content which is relevant for them, with visual guidance elements on your website and social networks. Citizens Bank uses simple graphic elements to structure its content about Mobile applications and Savings topics.

Credit: Citizens Bank Facebook Fan Page

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Best Practice: 10 Ways to Build Customer Engagement for Financial Institutions (Part 1)

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Financial Institutions and Social Media are not BFF’s per se. Banks have to follow rigorous compliance guidelines before they can offer and promote new products and services. This is true for all of their collateral materials as well as communicating …
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