Even the FBI is using ad targeting in social media to reach an extremely specific audience – Russian spies in the DC area. However, there were some challenges with their […]
Category Archives: Best Practices
The past few months have been far from ordinary for any business. Companies, even with thoughtful, developed marketing plans, are being challenged to sort through what to say, how often […]
When we interview customers and prospects to create our buyer persona profiles there’s so much more than just finding out their role, where they shop, how they engage with brands […]
Put your camera to use and take your own pictures. It’s an easy way to capture just what you’re looking for and reflect your brand. Follow these tips: Need more […]
Guest blog post by Ginny Wholley A successful strategy meets company’s goals and aligns customer’s needs. However, there is never one company goal or one customer need. Company Goals Companies […]
This is part 2 of our LinkedIn success strategies. If you missed part 1 – jump back! Establish yourself as an expert Building thought leadership in the industry or being recognized […]
Let’s face it: there is no lack of information and resources to turn your marketing into a rock star operation. You can attend seminars, listen to webinars and podcasts and […]
By now, almost everyone who wants to develop a business knows about LinkedIn. We’re inundated with tips and tricks to expand networks, stay in touch, and broadcast offers. But there’s […]