A Time for Clarity and Purpose.
We’ve observed three distinct phases over the past year of the pandemic. The first; a knee jerk reaction to a major shutdown and a new way of doing business, the second; a great adjustment to work-from-home culture and finally an acceptance and charging forward in a new way.
For some of our clients the adjustment included a reevaluation of how to do business when in-person meetings and events were nonexistent. For others, it was how to support an audience who had to navigate quick, safe returns to work.
One common thread throughout all scenarios was a glaring need to deepen our understanding of our audiences, find out what changed, and how to fill a need or make connections in a new way. Whether it was a change in message (from selling to caring) or bringing an audience together virtually and even finding new ways of providing services, understanding our buyer personas were the core driver of action plans.
Find out how we helped some of our clients readjust during the past year by reading case studies.
