What is branding?

Branding is so much more than the creation of a logo, color scheme, and look and feel.  A well developed brand is the reflection of your company values, goals and objectives, what your audience cares about and what is going on in the industry. 

With a focus on helping our clients articulate their story and effectively communicate that to their audience we follow some key processes when undertaking a brand project.

To understand the environment in which we are selling, we compile a list of competitors and conduct an analysis that looks at similar companies and how they are represented to our audience.

Understanding how our audience relates to brands, what’s important to them, biggest challenges and what attributes they find valuable.

Just as we fully delve into who our audience is, now we uncover who we are and why we’re in business in the first place. We personify our clients and uncover personality attributes that will come to life through our stories.

How we sound, what we say and, of equal importance, what we don’t say, we extract the key messages that reflect your company personality.  We find out what our audience will be receptive to and how best to communicate that story.

Using your new brand as a jumping off point, we’ll create messages that resonate in the market—messages that demonstrate to your prospects that you have the solutions they’re looking for.

The brand and the feeling it provides touch everything outward facing.  An effective brand aligns with your values and competitive advantages and shows the world what you’ve got.


Brand Archetypes

By definition a brand archetype is a universally familiar character or situation that transcends time, place, culture, gender and age … With the brand personality the brand archetype gives a brand a more human feel. Brand archetypes help us develop a relationship with your brand.

Copyright: Iconic Fox


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