To understand the environment in which we are selling, we compile a list of competitors and conduct an analysis that looks at similar companies and how they are represented to our audience.
What is branding?
Branding is so much more than the creation of a logo, color scheme, and look and feel. A well developed brand is the reflection of your company values, goals and objectives, what your audience cares about and what is going on in the industry.
With a focus on helping our clients articulate their story and effectively communicate that to their audience we follow some key processes when undertaking a brand project.
The brand and the feeling it provides touch everything outward facing. An effective brand aligns with your values and competitive advantages and shows the world what you’ve got.
By definition a brand archetype is a universally familiar character or situation that transcends time, place, culture, gender and age … With the brand personality the brand archetype gives a brand a more human feel. Brand archetypes help us develop a relationship with your brand.